This proposal seeks to raise approximately $25,500 in cash, donations, loans and/or services which help us develop and implement the software and infrastructure that helps participating Independent Video Editors, TV Producers and related personnel to generate substantial income, and for TV broadcasters to gain income and new clients by selling airtime to our viewers and clients.
Success Is Quickly & Easily Accomplished By:
· Developing, producing & marketing to Kern County, CA residents, locally produced show titles or themes, like "Yard Sales on TV", "Hot Dates at KCPA-TV", "Help Wanted Videos" and other locally produced shows as vehicles which attract a large number of first time vanity sponsors, defined as "persons willing to pay to appear on TV but who lacked the knowledge, infrastructure or motivation to proceed." They are to pay for, star in and submit to us (preferably on Mini-DV), one minute camcorder clips for our daily or weekly local cable TV shows.
· Start running the weekly cable show "Yard Sales on TV", including website links to other shows we sponsor.
· Announcing in press releases that
anyone worldwide may register and post a free link on “HelpWantedVideos.com”
if their offer is accompanied by an online video of interest to viewers in
· Providing an e-commerce equipped website where TV viewers worldwide may sign up online to register, schedule and pay for their videos to be streamed online and/or shown on television. To date, we have completed designing and developing these websites: www.vdo.kcpa-tv.com and are prepared for an anticipated avalanche of customers.
· After this is working here in
· Soliciting others to use our Sales Affiliates, software and infrastructure to market their own TV Shows.
Guaranteed Techniques To Rapidly Developing Our Sales Force:
Most of the actors, actresses & movie producers seen here are participating in our Marketing CD-ROM that shows them recommending this program. All KCPA-TV Sales Affiliates may receive a personalized CD where they are shown being introduced by one of these personalities, resulting in word-of-mouth viral marketing at its best. Sales Affiliates show the video which does most of the selling, then the Sales Affiliate offers to assist the prospect to get going. Because Sales Affiliates are generally expected to have a camcorder, they will attempt to earn extra money by filming the prospect. This extra income is in addition to the affiliate discount earned by bringing new business to KCPA-TV.
Also, viewers are encouraged to "Make Themselves Famous" by creating and starring in 30 second promos which promote any of our planned TV shows. These promos are submitted to KCPA-TV for review, along with a minimal "screening & processing fee". If we approve of their videos, then they are directed to our website store to select and pay for an advertising package on any of the participating networks or cable TV broadcasters. If this viral marketing plan snowballs as expected, then KCPA-TV has minimal additional marketing costs, and a truly unique selling proposition.
Our List of Things To-Do That Guarantee Success:
Start running a weekly YardSales and/or Real Estate related show to get attention and paying customers.
Programming the website to offer some cable networks limited access to our customer database.
Negotiating with TV Advertising Sales Managers to offer a simplified sales special ad package suitable to our first timers.
Continue lining up various broadcasters to participate and be linked to the online store.
Test & verify that the online store is designed to make it extremely easy for first time advertisers to get involved.
Test & verify that the affiliate software works as expected.
Purchase required software licenses, spice up the websites with custom logos, flash videos, etc.
Prepare & deliver press releases to local media, perhaps announcing Help Wanted Videos.com
What People Have Said About KCPA-TV:
KCPA-TV, as a group of volunteers, once had an active online discussion group located here. Learn about our history, struggles, successes, setbacks and challenges.
KCPA-TV is registered in the Kern County Clerk's Office and is operated as a division of Kern County Public Access TV, a planned California Domestic Nonprofit Corporation.
Why Your Investment Will Be Repaid Early:
We believe that because no locally produced TV shows solicit participation from the local public, ours will be a success which allows us to easily repay 30% for your assistance. The first 2-3 weekly broadcasts of Yard Sales on TV will not contain paying viewers due to our lack of a track record. Ditto with Help Wanted Videos. Counting how many Help Wanted ads and Yard Sales are in most Sunday newspapers should convince you that when this takes off, our online store could quickly become booked for weeks in advance. Help Wanted Videos and 1st Impressions Dating may become daily shows.
Sales Affiliates and potential customers will only begin to take us seriously after having seen us on TV for a couple of weeks, and after having read about us in the local papers. When you review the potential income we expect to receive, you will understand why we will be able to repay you with interest, sooner than expected.
We at KCPA-TV, are excited about working with you in this win-win situation. Broadcasters sell ad spots, we get income and free promoting from our viewers, and the client gets to "Make Yourself Famous".
|
|